You have an OTT video service and ready to reach new viewers or subscribers on new platforms? With white-label apps you can deliver your content to the wide range of Smart TVs, streaming players, game consoles, mobile, and websites. We get it done.
Whatever backend system you are using, we will craft new apps for it.
We will also take care of flawless user experience and attractive interfaces. In a nutshell, this is what your users see and interact with.
That means that you don't need additional resources, any changes in your current product configuration, business processes, and content workflow. But you will get new customers and increase your revenue from the new applications and platforms.
Business consulting. Assisting in building and developing OTT business for linear TV and VOD products from strategy to execution.
Technical audit of Smart TV apps for performance excellence and memory leaks.
Design and UIX
Adjusting your current product and users experience to the new application platforms or creating new service perception from scratch.
Use apps tailored just for your user's and business needs.
Developing the apps for web, mobile (iOS, Android), and different connected TV platforms including Smart TVs (Samsung, LG, Sony, etc.), Android TV, Apple TV, PlayStation 4, Xbox, Roku and Amazon Fire TV.
Publishing the apps into app stores.
Setting up key metrics, performing analysis, creating hypothesis and testing them. Repeat.
Bug tracking and delivering the new features non-stop.
It's a challenge to create the excellent app for Smart TV that will work smoothly and efficiently on any TV set model, even the old ones.
The joke is on vendors, who called connected TVs smart. If you decide to develop a TV app to conquer new platforms, you'd better know how vendors keep the price level low with the cost of poor performance. It becomes a nightmare for the frontend developer who got used to modern frameworks and PC web browsers performance, when he puts his hands on any two-three years old Smart TV.
Show me more about programming for Smart TV
Smart TV limitations:
You have to cope with old versions of browsers that will never update— almost all Smart TVs currently use Mozilla 5.0 (available for desktops since 2011)
Maximum 20 Mb memory. Just imagine it! Dahh...
Very slow processor optimized only for video playback, not for running any sort of application
Support of 40% of HTML5 & CSS3 capabilities in avg (based on html5test.com and css3test.com tests)
Low performance — fails with "out of memory" error on 4 from 20 tests (based on web.basemark.com)
Massive fragmentation of different OS's & Frameworks, e.g. Samsung (Tizen, Orsay), LG (WebOS, NetCast), Opera TV, Android TV, etc. Please, mind that each platform has its own API.
Total list of vendors and platforms running our applications:
We developed apps for Samsung (Tizen, Orsay), LG (WebOS, NetCast), Philips/TP Vision (HTML5/Android TV), Panasonic Viera, Sony (HTML5/Android TV), Toshiba, TCL, Hisense, Oppo, Aura, Netrange, Foxxum, Zeasn. HbbTV, Vewd (ex Opera TV), Firefox OS, Metrological.
You send us your API Gateway documentation. It can be your proprietary solution or well-known online video platforms (OVP) like Brightcove, Kaltura, Comcast, Verizon, Vimond, JWPlayer, Ooyala, IBM Cloud Video (Ustream), THEO Player, Vimeo, etc.
We develop the apps connected to your or online video platform API Gateway
Integrate your analytics systems and other third-party services
Publish the app to the store
If requested, support the app and monitor business metrics of your choice
We are a young company of veterans OTT Broadcast Media industry
And we are crazy about video industry, end-user experience, new technologies and business effectiveness.
Hootko team has experience not only in OTT apps development but on business side in all types of companies connected with TV and VOD industry, from big telecom companies, pure OTT video services with advertisement, transactional and subscription types of monetization, media groups and content production studios, to B2B enterprise solution vendors providing middleware, content management systems (CMS), transcoding, packaging, origin, and CDN.